- Specialize. You can't be everything to everyone. Choose a "niche" group, envision your ideal client, and write your website copy directly to them.
- Attract. Bring traffic to your site with high-quality, professional articles featuring valuable information that addresses the needs of your niche group and ideal client. Then keep them at your site longer with more great content that's fresh and updated (e.g. a blog).
- Capture. On each page of your website, offer a free gift in exchange for the visitor's name and email address and permission to contact them again.
- Keep in Touch. Stay on their minds with consistent and professional messages that provide valuable information and subtly promote your services.
- Diversify. Create multiple streams of income, including products for sale 24/7 from your website and group classes that make more efficient use of your time and get you out into the public eye.
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