Portfolio
Repositoning & Website Copy
Business to Business
Industrial Client: LifeLast (click here to link to website)
Goal: Reposition a longtime yet relatively unknown existing business.
Simplify their
message and drive home the
competitive technology benefits for prospective clients using older, alternative technology. Convinced LifeLast to add an
FAQ, and wrote it using a more playful, engaging approach (click here to link to FAQ).
Business to Consumer
Vitela Health (click here to link to website)
Helped Vitela Health
clarify their
customers and wrote their website to
provide a targeted action-oriented emotional appeal to those customers. In process: converting Vitela's client data into a customer follow-up system to build loyalty ... and business. Using Vitela Health's service myself, I also regained my high school figure and thus became a personal testimonial for them myself!
Published Articles
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